A landing page is a distinct page on your website built for one main purpose — to convert site visitors into sales or leads. Landing pages are often linked to from email marketing campaigns, online ads, search engine marketing campaigns and social media. But regardless of how a visitor gets to your landing page, once they’re there, it’s your job to drive them to convert.
Aptean CRM allows you to collect web visitor information through a web form on your landing page that’s integrated with your CRM software data. When an anonymous web visitor submits the form, a new lead record is automatically created in Aptean CRM.
Add the Aptean CRM web form to a landing page and start gathering personal information from your site visitors. Drive more visitors to submit the form by including a “call to action” such as a newsletter sign-up, free trial or content download.
Once a visitor engages by submitting the web form, a lead record in Aptean CRM is automatically created or updated with the personal information provided, such as name, location, company, email and phone number.
All past, present and future visit information is related to these leads so you can now view their browsing history by name. Use this information to track their online activity and effectively target marketing initiatives based on their behavior.
The best way to convert web visitors into leads is to have relevant landing pages that include a clear “call to action” that allows you to collect visitor information through a lead form on your landing page. Aptean CRM’s web forms feature lets you easily generate submission forms that are integrated with Aptean’s lead processing tables.
Aptean CRM web form submission is directly tied to our web visitor tracking functionality. When an anonymous visitor submits a form on your landing page, a new lead record is created in Aptean CRM. If the form gathers personal information, such as name, email, phone number and location, you now know exactly who the prospect is and our web visitor tracking tool will identify them by name when they visit other pages on your website.
Landing pages are also a great tool to use in your campaign management arsenal. By setting up different landing pages for unique campaigns, you can now monitor which campaigns are bringing in the most leads. And when a lead is qualified, it can be placed immediately into a campaign where the automated sales process begins.
No confusing à la carte pricing or add-ons here. Simply choose between our Sales or Enterprise packages and our award-winning CRM software comes complete with everything you need. Plus unlimited phone, email and chat support. Absolutely no hidden fees or extra charges.