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blog | May 19, 2016

5 Reasons Why Companies Still Refuse CRM (and It Makes Us Scratch Our Heads)

Yep, you read that right. Companies are actually refusing to look into the prospect of implementing CRM software, and for a plethora of reasons. From the initial cost to...

By WorkWiseSoftware

Yep, you read that right. Companies are actually refusing to look into the prospect of implementing CRM software, and for a plethora of reasons. From the initial cost to the time it takes to transition, businesses are finding every excuse in the book to try and ignore the blatant possibilities that CRM software brings. Let’s take a look at some of the main reasons why companies refuse to implement.

“We’re doing fine without it”

You may be doing “fine”, but if you want your business to grow and your customer base to thrive, it’s probably a wise decision to consider investing in CRM software. Without CRM and marketing automation tools, businesses can have a hard time reducing unnecessary practices and creating a leaner and more productive work environment, which in turn makes it difficult for a company to healthily expand.

Learn more about how businesses like yours have reaped fantastic benefits from implementing CRM solutions by reading through OnContact’s customer success stories.

“We don’t have time to go through training”

This statement is often rooted in a misuse of resources and a lack of information regarding CRM onboarding processes.

For most businesses, it’s all about allocation of resources. CRM software training requires a lot of preparation and time, but it’s not insurmountable. And once the training is completed, your business will more than likely be performing in much more productive and efficient ways. In addition, vendors like OnContact CRM by WorkWise will work as diligently as possible to ensure that your team is educated on the new software while also maintaining current sales and marketing efforts.

For others, it’s related to a lack of information regarding the onboarding process. Many businesses still believe that the training process of a CRM implementation will take too long for them to recover from. Fortunately, many CRM vendors make training a very flexible and efficient process, offer helpful resources such as live demos, webinars, one-on-one training, and more.

The success of training also depends on the management team. Everyone needs to be on the same page for a training process to be successful and productive. In addition, employees need to be excited about the new software. If there’s apathy with the implementation, or you’ve just decided to bring it on without consulting with your team, there are going to be major issues either during training, down the road, or both.

“CRM is for large corporations, not us”

While it’s widely known that large corporations rely on CRM and even ERP software, small-to-midsize companies often do as well. With a customer relationship management and integrated marketing automation tool, businesses can automate tasks that are generally time consuming to employees (and for no good reason), create a more effective sales strategy and lead generation effort, and reduce waste within company processes, no matter small, medium, or large.

“We want people to be at the heart of our business, not technology”

A common misconception regarding CRM software is that it’ll uproot the existing human influences that are at the core of a business. This fear of the influx of business management and automation software stems from a misunderstanding of the available technology. CRM and marketing automation tools should never make a business robotic in nature, only enhance its humanity. Investing in a customer relationship management software application makes it possible for your sales team to better target leads and get you in touch with people who want to learn about your products and/or services.

“We’re not willing to make such an expensive investment”

There’s no question that CRM software is typically a hefty investment, and one that should always be a well thought-out decision; however, in most cases, business do have the funds to invest, they’re just not willing to. When browsing the vast array of CRM vendors, it’s important to call into question the expected ROI of a software onboarding process. Evaluate and calculate how your business functions the first few months before implementing a CRM, then make projections based on the potential of adding the software to your business. More often than not, you’ll be able to see a clear ROI from implementing the application, allowing you to make a more informed business decision that’s hefty, yet rewarding.

As you can see, there’s almost never a good enough excuse to avoid looking into CRM software. There’s so much potential for these businesses, but so often it’s due to a lack of information or apathy to the influx of new technology.

If you’re one of the few businesses clinging to Excel spreadsheets and shooing away technological advancements, please don’t hesitate to contact us. We’d be more than happy to show you all of the great features that our OnContact CRM software provides, and even get you set up with a free live demo or 14-day free trial to see if it’ll truly revolutionize your business. There’s no pressure to make an investment, we just want you to know what our software can do for you.

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