If you said “yes” to any of the social media platforms above, you’ll likely know the struggle that many of us face when it comes to social media: it’s hard to make it work for your business. You’ve heard about company’s being able to create leads through social, but you have no idea how they made it happen.
Well, you’re about to learn. Check out some great tips and insights below for leveraging your social media channels to assist in generating sales.
Selecting social media platforms to stay active on should never be a leisurely game of pick and choose. Methodically consider each platform as its own unique entity, and know that your business likely won’t be the right match for every single channel out there.
When analyzing social media channels to be active on, consider your audience: where are they most active? Wherever your potential customers are is where you’ll want to be focusing most of your time and energy.
Be an Industry Expert
Whoever’s running your business’s social media accounts needs to have the resources to build a network of industry expertise. Share valuable, unique knowledge about your industry, helpful insights for businesses, and more if you want to be well-respected by industry colleagues and your target audiences.
If you’re just recycling what somebody else wrote, it’ll be no surprise that people aren’t responding well. Build your company into an industry expert before you venture into any of the steps below.
Share, Share, Share
If you’ve created a systematic and compelling way to generate content, start sharing! Leverage those social media platforms in one of the easiest ways possible by organically sharing unique, quality content that your followers have come to expect.
Keeping a consistency to content generation can help your customers know when you’ll be publishing, helping with follower impressions and potentially conversions. Consider creating a content calendar to help plan out your blog and social strategy.
Social media will always be first and foremost a tool for networking. Utilize your company’s platforms to build relationships and develop conversations with industry experts, potential customers, and more. These conversations may start relatively small but can ultimately lead to a prospect, key influencer, or lead.
Twitter and LinkedIn are two of the best social platforms for building lists of key prospects and potential leads. Share valuable content that’s industry-specific and you might start to see these individuals interact with your brand and become an important connection. Keep track of influencers and any brand mentions that you receive from other businesses. Add them to your network, interact with their content, and see where things go from there.
Pay for Social Advertising
While organically sharing content on social channels is great, it’s not always the most effective at getting high levels of impressions or engagement. An effective alternative is paid social advertising, a tool that almost all of the social networks now offer. With paid advertising, your business will be able to create highly-targeted marketing campaigns and promote content to the people you want to reach.
While it’s certainly been proven to be a beneficial marketing tactic for any business, paid advertising comes at a cost. You’ll need to weigh the pros and cons of each social advertising platform before going all-in.
Offer Free Stuff
People love free stuff, so why not provide just that? Whether it’s a free demo, a free trial, or a sample product, offering something to your customers at no cost will certainly grab attention. In addition, you’ll be able to collect important information such as a name, phone number, and email address that you might not have had before.
Beyond stuff are contests and giveaways, which provide audiences an opportunity to interact with your brand, learn more about your company, and potentially convert to leads. Even if a majority of this interactive audience is just looking to join in on the fun and not make a purchase, they’ll be talking about your business and acting as brand advocates in the process.
If your business is on Twitter, hashtags can be a godsend. This helpful tool can be used to organize your own content, start conversations about a certain topic specific to a unique hashtag, and get your tweets seen by industry niches.
Before sending out tweets with random hashtags that you think are relevant to your business, do some research. Find out what your competitors and your customers are using, and target those hashtags. And when you get a mention from using a certain hashtag, respond accordingly.
With so many opportunities available for social selling, there’s no excuse for not being able to leverage your social media channels for sales and marketing success.