Social media has become a tool to connect with others, share your thoughts and follow people with similar interests. Once something that was just a small world, is now part of the everyday lives of millions. It is where people go to get their news and to learn about the world around them. Often times, we think about social media in proximity to our own lives, the everyday individual person. However, social media is a fully thought out process when it comes to businesses. Businesses have entire departments, or at the very least one specific employee, that creates social media strategies. When to tweet, send out an image or reply back to a concerned customer. Social media has moved up to a new level.
In today’s blog post we will discuss using social media, twitter specifically, to best market your business. Continue reading to learn more.
What Is Twitter? A 101 Lesson
For those who may not be in the know about the widely used social media platform that is Twitter, allow us to explain. Twitter is a free social networking platform in which users are able to post short messages called “tweets.” You can follow other users, brands and businesses as well as interact with them through public or private messages. Most users commonly use Twitter to discover interesting and likeminded people and companies to follow.
Also thought of as microblogging, every tweet is limited to 280 characters or less, making every tweet easy to read, but at times challenging to write. But the briefness of the platform is what makes them stand out.
User don’t just tweet out their random thoughts, it is also used as a marketing tool. Advertising personal brands, businesses and products, Twitter has become a springboard for people of all industries to gain exposure to the masses.
Twitter Lingo – What Do These Words Mean?
- Retweet – To “retweet” means to repost or forward a message from another user onto both your profile and timeline. It makes the tweet available for your audience to see.
- Hashtag – A word or short phrase that follows a hash or pound sign (#) meant to identify tweets pertaining to a specific topic.
- Trending topic – A subject experiencing a surge in tweets/popularity, often accompanied by a hashtag.
How to Use Twitter to Market
As mentioned in our intro, using social media to market requires a plan. That plan typically involves developing a schedule, trial and error, reporting analytics and constant researching/keeping up with the latest social media trends. Continue reading to learn more about the best ways to use Twitter to your marketing advantage.
- Tweet Frequently – Businesses should keep their Twitter profiles active, with tweets promoting their business and responding to tweets being sent their way. Regularly updating your feed keeps you on the mind of your audience and followers and shows them that your business treats social media as a priority. Posting and engaging with your audience or at least multiple times a week is a strong recommendation. Posting can include responding to tweets, posting original tweets and retweeting.
- Watch Your Mentions, Respond ASAP – Tracking your mentions is important because it’s where you find what people are saying about your business and also where you can go to communicate with your audience. Responding to users in your mentions in a polite, understanding and professional tone will not be lost on them, in fact it has the potential to leave a good impression on them. Giving unique replies, as opposed to a generic response to every person in your mentions, shows that your business takes the time to carefully craft a response to each individual customer.
- Hashtags, Hashtags, Hashtags – Developing your own hashtag can help people find your specific business. Looking at the daily trending topics and finding a way to incorporate them into your business will help you potentially reach new users. It is important to use hashtags sparingly. Using too many in one tweet can potentially be seen as spam.
- Images and Videos – Using pictures, videos and gifs with your tweets are a great way to receive more engagement because images catch user’s eyes. Since Twitter is primarily based on words, images stand out.
- Share Your Content (Which Encourages User Click Through) – If you business has a website (which it should!) linking to it through twitter encourages users to go to your site. Whenever a new blog post is published, alert your customer base through social media by posting a link and a short but effective message about your latest site content. User click through is when someone clicks a link posted on another website, which takes them to your company site. By simply getting them to your site, it increases the chance that they will spend time there, searching different pages of your site to learn more about your business. This is why site content is incredibly necessary, it teaches people about your business and showcases who you are.
Extra: Customer Relationship Management – CRM Software
Social CRM is the integration of social media with customer relationship management software. It essentially adds another layer of depth to the way businesses think and learn about their customers, but through the social media realm.
Here is how the integration can be used:
- Monitoring social media for complaints, comments and questions, resolving issues quickly
- Interact with customers in real time
- An additional form of customer service
- Finding brand advocates
All of these bullet points can also assist with marketing a business as well as increase a business’s reach to its customers through a popular platform. Utilizing this platform can help your business with marketing since social media is used by millions. Develop your brand, create a social media posting schedule and you’re well on your way to tackling Twitter.