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blog | May 18, 2020

Thinking Outside the Box – The Benefits of Digital Connection

Technology is a huge part of our everyday lives, from personal communication to work and using technology to stay in tune with what’s happening in the world, life would...

By Courtney Perry

Technology is a huge part of our everyday lives, from personal communication to work and using technology to stay in tune with what’s happening in the world, life would be different and more difficult to manage. With the struggles of our current world pandemic, individuals all around the world are relying on digital communication in new, innovative ways.

It may feel like we are using digital communications and technology more than we have in the past, and while there may be a surge in that currently, digital connection has always been a part of our lives. Here are the benefits of digital connection.

Benefits of Digital Connection

  1. Social Connectivity

One of the most obvious usages of digital connection is communication, especially with many companies around the world opting to continue operations from home instead of in a physical office space. The great benefit of being able to communicate whether is it through phone conference calls, zoom meetings or instant messaging is that you can work on projects together even when you are apart. It’s simple to communicate any needs or requests and managers are able to keep up with the departments that they typically oversee in office.

  1. Versatile Working Environment

Continuing with the theme of working from home, digital connection and technology allows for work to continue normally from home. With technology such as ERP, CRM and other essential software’s that businesses typically use, companies and their employees can continue work as normal thanks to having essential tools available to them through cloud services.

  1. Automation Capabilities

Digital technology helps to make daily business operations incredibly simple to do. If you use ERP or CRM software, then you already know about the beauty of automation. Automation, which is the process of completing business tasks without human assistance, helps employee’s complete smaller tasks, so that they are able to focus on larger scale projects that may also be time sensitive. Digital technology makes work increasingly easier for companies. Therefore, if a vast amount of your company is working from home or if you are an essential worker, the ability of having automation can take the pressure off of employees during these stressful times.

  1. Webinars

Since most in person events, meetings and conferences have been canceled, a huge benefit of digital connection is that information can be shared and learned thanks to webinars. Hosting a webinar is a great way to promote your business, provide a service and share information in a personal way. The great benefit of hosting, and attending, webinars is that it can all be done safely, from remote locations.


Are There Disadvantages of Digital Connection?

As you can see, there are many wonderful advantages of having a digital connection, but there are some cons as well. Let’s cover those too.

  1. Poor Data Security

With digital technology, there comes the issue of data – how and where it is being both collected and stored.  Private information concerning businesses and individuals have the potential of being breached, which can be concerning. One single breach can lead to tons of private company information landing into the hands of the wrong person.

  1. Concerns of Privacy

Much like having your personal data stolen or sold, it is hard to have personal privacy in the digital world. Controlling your personal information, from contact information to images and video can be difficult to manage in this digital world.

  1. Work Overload

During times of a worldwide pandemic, it can be hard to focus and provide your usual level of energy and enthusiasm. And because many of us are at home, it is easy to assume that we have more opportunities (including weekends) to work, complete projects, respond to emails and take phone calls. While the benefit of having technology at our call whenever we need it is great, it is also important to make sure that we provide ourselves with both the mental and physical breaks needed in general, but especially during times like these.

Overall, while there are cons to us having a digital connection, the pros outweigh them. We can still continue to communication with family, friends and coworkers no matter where we are. The great thing about that is that we are able to continue keeping businesses afloat, providing services to customers and the local community.

While digital connection keeps us together, it is imperative that we give ourselves grace and much needed breaks during these trying times. It is important to have a balance of both.

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