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blog | March 20, 2018

Social Media Marketing – How CRM Can Help Increase Your Online Presence

In order for businesses to succeed, they have to adapt to the latest ways of advertising, marketing and branding. Keeping a watchful eye on the newest marketing trends can...

By Courtney Perry

In order for businesses to succeed, they have to adapt to the latest ways of advertising, marketing and branding. Keeping a watchful eye on the newest marketing trends can give your business a boost because trends are around at least for a season and if you’re lucky, trends become staples. Being able to try something new to market your business requires fearlessness and a willingness to take a risk.

It is no secret that everything has moved digital. From the way we read the news, to communicating and even shopping, a strong wifi connection helps us all get through our day. Digital marketing, specifically social media marketing, began as a trend that many were nervous to try, but years later it has become a force and truthfully the only way many businesses choose to market.

In today’s blog, we will give a crash course on social media marketing – what it is, how to use it as a marketing tool and how CRM even plays a role. Continue reading to learn more.

A Crash Course on Social Media Marketing

So what is social media marketing? Let’s explain. Social media marketing is a form of internet marketing involving creating, sharing and curating content on social media networks to achieve a business’s specific branding and marketing goals. The social networks that tend to be used for marketing and branding are Twitter, Facebook and LinkedIn, just to name a few.

Creating a Social Media Strategy

Taking social media lightly isn’t a thing for businesses. There are end goals that they want to achieve and it can only be done by creating a plan for your social media marketing. How do businesses create a social media plan? Let’s go through a short step by step process.

Having a general understanding of your audience queues you in on who the people that support your business are. Specific demographics like what their professions and ages are and even their income level can be found when researching. Take the time to research which social media channel of yours gets the most engagement. What are you doing with that channel that could be applied to the others? You can also take this knowledge and market heavily on your most popular channels since you have a better chance of reaching the majority of your audience there. Knowing who supports you, makes marketing a bit easier.

What would your business like to achieve through its social media usage? Let’s establish an end goal. Many companies want to increase their audience or simply establish themselves in the social media world. Whether you want to develop a larger following, increase audience engagement or encourage user click through, establishing an end goal can help you form your overall social media marketing plan. Look at your goals and decide what actions your company can take in order to get closer to achieving them. Encouraging/facilitating conversation can help increase engagement. Consistent updates gives your audience material to view. Each goal can have actions attached to them in order to help you achieve them.

Whether it’s writing blogs, prepping status copy and posting images and/or videos you want to plan everything that will go on your social media channels ahead of time. During this planning process, you can also begin to research. In the past, what social media posts have garnered the most attention? How can you incorporate that into your marketing campaign moving forward? Researching keywords for blog posts are also important too – don’t forget about search engine ranking! Using high ranked keywords helps your website content become more visible on search engines. Above all, every bit of copy that goes onto your social media channels should fit in with your business’s identity.

Once content is published to social media, don’t forget to talk to your audience! The entire point of it being called a social media “network” is because networking takes place. Facilitating conversation, asking open ended questions to keep the conversation going and answering questions/responding to comments shows that you are interested in what customers have to say. You can gain a positive reputation when being open to communication – these are things that customers don’t forget.

How Does CRM Play a Role?

Social CRM adds a social media aspect to a software designed to help strengthen the relationship between a customer and a business. With the social dimension of this software, users can combine customer information that you already know with new information about their social media activity. When a customer contacts your business through social media, you are able to track and manage those interactions if needed for future reference. With that additional set of knowledge in mind, businesses will be able to act faster and smarter to customer’s requests. Essentially, social CRM gives you the ability to see into the future when it comes to the needs of your customers.

Social media began as a trend that has now evolved into a staple within the world of marketing and branding. It can be scary attempting to use it for your business, but since it is a worldwide commonality, not using it can do more harm than good. Taking your time to learn your audience and prep any social media marketing material is part of any standard social media strategy. With the addition of social CRM, you can now learn more than you ever had about your customers, which allows you to help them in ways that you weren’t able to before.

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