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blog | January 15, 2018

Make Your Customers Your Brand Advocates

Word of mouth is one of the most effective ways to begin, build and continuously grow an audience. There are numerous ways to do that, but one of the...

By WorkWiseSoftware

Word of mouth is one of the most effective ways to begin, build and continuously grow an audience. There are numerous ways to do that, but one of the ways is by reaching out to your consumer base. You may have heard of social media influencers, who use their online audience to spread information about products that they enjoy. There is another type of person in the vein of an influencer who also promotes things that they enjoy to their audience, a brand advocate. In this blog post, we will talk about turning your customers into brand advocates and how they can help your company along with the help of CRM.

What Is a Brand Advocate?

A brand advocate is a person who speaks upon a brand and/or product favorably, then passing along positive word of mouth messages about that brand or product to other people within their own personal audience or networking space.

The importance of a brand advocate is to utilize their audience, whether online or another forum, to help push a positive message to others about your brand. With an advocates help, many things can happen to a company including an increase in sales, website hits and building a business clientele. Brand advocates have become increasingly popular over the years, especially with the help of social media sites.

Making Your Customers Your Advocates

There are different ways to identify who of your customer base can best serve as a brand advocate. Let’s begin by naming a few ways of that you can identify your potential advocates and how to seek them out.

  1. Befriending industry insiders – social media has allowed for us all to make quick and easy contact not just with those we know personally, but people and businesses from all over the world. Marketing can now be done in a two way street fashion. Reaching out to influencers with audiences that closely resemble your company could lead to beneficial results.
  2. Featuring them on the company blog – Most companies have regularly updated blogs that provide consistent content to their audience about upcoming events, products and other business related information. With brand advocates, as mentioned, it is a two way street, for them spending their time promoting your products or overall brand, can be exchanged for placing them on your blog as a form of promotion for them.
  3. Give them a customer discount – Another form of thanking an advocate for their work is by gifting them with an exclusive type of customer discount for their next order. It shows them that you are thankful to them being a customer.

Customer Relationship Management Software and Advocacy

The beauty of CRM software is that it contains information about your current and potential customer base. You know information about their previous purchases, how much money they spend per purchase, their product interests, all of the times and ways they have made contact with your business and even their social media activity. Knowing this type of information can help any business who is interested in working with brand advocates because it will help you sort through your customers and find those who most closely aligns with the company.

As you can see, there are many ways to entice customers into becoming a brand advocate for your company and with the usage of CRM software, you can also track them down and sort through customers, picking the perfect person to best represent and promote your brand.

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