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blog | June 08, 2016

Business Development Efforts That Will Help You Generate Leads | Part 2

We’re back with Part 2 of Business Development Efforts that Will Help You Generate Leads. Last time, we discussed how online marketing, social media, and attending events can provide...

By WorkWiseSoftware

We’re back with Part 2 of Business Development Efforts that Will Help You Generate Leads. Last time, we discussed how online marketing, social media, and attending events can provide a boon to your business’s lead nurturing and generating initiatives. Let’s take a look at the next three ideas.


Customer referrals are a necessity for a business’s success. If you’re not satisfying customers but instead pushing them away, you’re bound to fail as a company. Positive customer influence can bring numerous new business transactions your way with common sense tactics.

Customer Service

Probably the most indirect way to generate more leads for your business is customer referrals through quality service and support. If you’re treating your customers right, providing them with the answers that they’re looking for, and maintaining a positive and support system, you’re bound to leave your customers satisfied and, in turn, create a natural funnel for referrals to come in.

Brand Ambassadors

If you’ve achieved the above successfully, and have satisfied all of your customer’s needs, there’s a chance you’ll be creating brand ambassadors. These ambassadors for your brand will likely share social media content with their followers, promote your brand online and offline, and be your greatest supporter, even after the purchasing process is complete. Brand ambassadors are crucial to building a successful brand, as they’re the ones that will come back for more products and/or services, and bring in the enthusiastic referrals that you’re looking for.

Email Marketing

Email marketing has developed into a proven business development tactic used almost universally, sometimes to a fault. While it’s safe to say that most people’s email inboxes are overrun with irrelevant spam, email marketing can be done correctly and drive lead generation.


Build your brand and strengthen your business’s customer base with email newsletters. This proven content sharing technique gives your prospects a reason to open your emails and learn more about your products and services. Work with the marketing department in your business to incorporate some specific content topics into the newsletter that you think will make prospects want to engage. In addition, offer the chance for individuals to subscribe to your company newsletter, automatically sending them relevant information on a monthly or weekly basis.

Content Pieces

Within these email newsletters, consider including relevant blog posts, white papers, and any other major content pieces. You’ll be connecting with prospects on a level that they’re looking for, while also growing your website traffic and blog readership. Even without a newsletter, emailing relevant product information or white papers can provide a boon developing qualified leads. A white paper on the ROI of your product can make the difference between the prospect choosing your product over a competitor’s.


Last but certainly not least, a customer relationship management (CRM) tool provides businesses an exceptional way to collect prospects, nurture leads, and drive business success. Beyond lead generation, CRM software organizes business processes and, when utilized correctly, pushes sales team to become as efficient and effective as possible.

Prospect Lists

By utilizing a CRM, you can organize your lists of prospects based on a number of criteria, making contact management as simple as possible. In addition to creating a more orderly sales process, CRMs are often equipped with marketing automation features. With this dual functionality, CRM can automatically pull leads through marketing tactics and shuffle them into the CRM dashboard, eliminating countless down-time and providing sales reps with more time to focus on nurturing leads and generating sales.

Sales Funnel

In addition to prospect lists and organizing key contacts, CRM gives you a better picture of your business’s sales funnel. Segment leads based on where they’re at in the sales cycle, and then market these leads with unique content or other valuable resources based on what their needs are in that stage. Using this feature within your CRM software creates a clear and concise understanding of the sales cycle for everyone on your team, and simplifies the process of lead nurturing. By segmenting leads and prospects, your sales reps will be able to cater their time to the contacts that need the most attention.

Do you have any other tried and true tactics for generating qualified business leads? Let us know in a comment or one of our many social media channels such as Facebook or LinkedIn!

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