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CRM | March 02, 2018

How To Find The Right CRM System For Your Startup

CRM systems can empower startups and help them to succeed. Most people think of CRM as merely a sales or marketing tool, but it can also be used in...

By WorkWiseSoftware

CRM systems can empower startups and help them to succeed. Most people think of CRM as merely a sales or marketing tool, but it can also be used in purchasing, HR, partner management, service, SEO, and even marketing automation and email marketing. However, it’s important to choose a CRM that’s the right fit for your startup, and your budget.

What CRM can help you manage:

Wait to buy CRM software if…

Finding the Right CRM System for your Startup

Not all CRM systems are created equal. Some only focus on marketing or sales, while others only focus on the help desk. You need to find a CRM system that encompasses all the features in one system. This also gives you the ability to see a 360 degree view of all the activities that are happening to each customer, vendor, and so on.

It’s also important to stick to your budget. Most entrepreneurs are initially working on a shoestring budget. They need to make the most of their resources and need inexpensive tools that cover a wide range of activities.

There are many full-featured CRM systems that give you a wide range of tools and features. Be wary of pricing schemes that often exist in CRM software. Some charge a low price at first, but only include a tiny subset of the features. Others charge an escalating amount for each function you require.

For example, sales and marketing may cost $50 per month per user, but adding help desk features may be an addition $25 per month per user. Those extra costs to unlock additional features can really add up. The best CRM systems for startups charge one small monthly price and include all features. This allows the entrepreneur and their small staff to wear multiple hats (marketing, sales, and service) without additional cost or training.

CRM can’t save your business, but it can make it better

CRM systems aren’t magic wands, simply having one won’t automatically make your business succeed. But they can certainly help if you choose the right CRM solution, and you make sure to actually use the tools it provides.

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