For some manufacturing companies, marketing, and especially online marketing may seem a bit unnecessary. There’s a lot of new opportunities in the world of marketing for these B2B businesses, but it’s sometimes unclear where to start, and it may seem overwhelming at first. Below, we’ll discuss our top 4 marketing initiatives to help to amplify the sales and marketing prowess of manufacturers.
#1: Build an easily-navigable website
For starters, build an easy-to-navigate and visually-appealing website. Doing just this will likely help your business stand out from the competition. As I’m sure you’ve noticed, some manufacturers put zero emphases on owning a visually-appealing website, and it shows. Be the manufacturer that values your online presence, and you’ll easily be able to stand out.
Specifically, create a website that’s visually-appealing and one that ranks high on Google. Showcase your businesses various products and services, utilize a contact page for prospect inquiries, and even devote some time each week to maintaining a company blog. All of these tactics will only help your business stand out online in the long run.
#2: Rely on your integrated CRM and ERP
If you don’t already rely on an integrated customer relationship management (CRM) or enterprise resource planning (ERP) solution, it’s time to do so. With these two influential software solutions fully integrated, any and all data you collect will be stored real-time in a centralized database. Anyone in your business can access the same information, making your processes more streamlined and cross-departmental.
With this comes enhancements to marketing, specifically when talking about CRM software. With this solution, your sales reps will have access to all of the historical and financial customer and prospect information they could ever wish for. In addition, most modern CRMs come equipped with marketing automation software, including email marketing and designing modules.
#3: Utilize video marketing
Video is here, and it’s here for the long haul. If there’s one segment of the business world that should be emphasizing video marketing in their overall marketing initiatives, it’s manufacturing. Your customers and prospects are often left in the dark when it comes to things like the manufacturing process and other technical aspects of your business. How are you creating and delivering these influential products to them? With video, you’ll have the tools to show the sides of your business never before seen, which is a great ploy for the marketing of your products and services.
If you’re not comfortable showcasing your manufacturing processes, you can use videos in other ways. Showcase the members of your team, highlight the success of your business by showcasing customer success stories, or simply respond to frequently asked questions through a Q+A.
#4: Emphasize SEO and PPC initiatives
Yep, we’re back to talking about your businesses online presence. It’s crucial! And some of the leading ways to grow it involve search engine optimization (SEO) and Pay-Per-Click (PPC) advertising.
SEO is about improving your website to ensure it shows up on search engines. This typically includes optimizing your website for unique sets of keywords relevant to your business and your industry, continuously-creating fresh, engaging content on your website to share with customers and prospects, and more.
PPC is all about advertising your products and services, specifically on search engines like Google and Bing. PPC ads are commonly known as the ads you first see when searching for a term on search engines (the ones highlighted and marked as ads). By paying a set cost every time your ad is clicked on, you can get your business to the top of search results immediately.