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blog | February 28, 2018

B2B vs. B2C CRM…What’s the difference?

Of the various CRM (Customer Relationship Management) software solutions available, a majority are built for B2B (business-to-business) communications. A simple Google search will return page after page of these...

By WorkWiseSoftware

Of the various CRM (Customer Relationship Management) software solutions available, a majority are built for B2B (business-to-business) communications. A simple Google search will return page after page of these solutions, while only a few B2C (business-to-consumer) CRM vendors sneak their way in.

The two systems are very different, and one size does not fit all. This is primarily because B2B and B2C marketing and sales environments operate very differently, so it only makes sense that the same software will not work for both. Let’s look at some of the key differences:

B2B Marketing & Sales

B2C Marketing & Sales

Now that we’ve clarified some basic differentiators in how the two business environments operate, here are some of the important differences in terms of what they demand and expect a CRM solution to provide:

B2B CRM Software

B2C CRM Software

No matter what business environment you’re working in, there’s almost always a need and a benefit to the utilization of Customer Relationship Management software. To learn more about the B2B and B2C-customized CRM solutions provided by OnContact, contact us today.

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